How Nudge works.

Text or email Nudge like you would a teammate. "Can you swap the homepage photo?" "Please update our office hours." "Take down last weekend's event." Anyone on your team can send a request — no login, no CMS, no training.

Nudge interprets the request as a conversation. It knows who you are, what you're allowed to do, and asks clarifying questions when it isn't confident about what you mean.

Every change gets a risk level: low (typo, expired event, alt text), medium (new page from a template, homepage callout), or high (nav changes, forms, brand). Low-risk changes can be auto-published; medium and high always route to an approver.

You get a plain-language plan back: what will change, where, and what it'll look like. Approvers can approve, revise, or reject from the same text or email thread.

Every change creates a rollback point. Nudge runs quality checks before publishing, and if anything looks off, it pauses and asks first.

In the background, Nudge does weekly health checks — broken links, expired events, missing alt text, slow pages, SEO gaps — and sends a short digest so you know what's up.