Press & brand
The Nudge brand kit.
Everything you need to write about, embed, or design alongside Nudge — logos, colors, typography, product imagery, and how we talk. Take one asset or take the whole box.
Company blurb
How to describe Nudge.
Copy either version — please don't paraphrase into “an AI website builder,” we're not one.
Nudge is the AI Web Team. Contributors text or email a request; Nudge plans, approves, publishes, and keeps the site healthy in the background.
Nudge is the AI Web Team — an AI teammate that keeps modern websites current, safe, and healthy after launch. Contributors text or email a request; Nudge interprets it as a conversation, classifies the risk of the change, drafts a plan, asks for approval when it matters, updates the source repository, runs QA, and publishes with a rollback point saved. Built for churches, nonprofits, schools, and mission-driven teams who would rather serve people than manage a CMS.
Logo
The Nudge mark.
SVG for the web and print — infinitely scalable. Choose the lockup that fits your background.
Color
Warm cream, deep forest.
Semantic tokens flip automatically between light and dark. Use tokens, never raw hex, inside the product.
Typography
Fraunces, Figtree, Caveat.
Three families, three jobs. All free on Google Fonts.
Iconography
Lucide, 1.5 stroke.
We use Lucide icons at stroke width 1.5 — calm, thin, consistent with the type.
Product imagery
Screens & photography.
Approved product shots and marketing hero photography. PNG, 2× ready.
Light & dark
Two backgrounds, one system.
Use the light lockup on cream, white, and warm neutrals lighter than #E8E4D8. Use the dark lockup on forest, black, or images with a dark overlay ≥ 40%.
Voice & tone
How Nudge sounds.
The product speaks like the calmest, most competent teammate on the team. So does the marketing.
- Warm, calm, competent — like the best web teammate you've ever had.
- Plain language over jargon.
- Say “Published” instead of “deployed”.
- Say “Saved a rollback point” instead of “created a commit”.
- Say “AI Credits” instead of “tokens”.
- Never surprise the user. Ask when unsure. Explain what matters.
Need something you can't find here?
Grab the full kit below — logos, imagery, and the guidelines PDF are all included. For interview requests, additional formats, or custom assets, reach out through our contact page.